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Privacy policy

Updated: January 15, 2019


4Good is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. While gathering information about the people who use, our apps, platforms and related sites (collectively referred to as “4Good Sites”), we take your privacy very seriously and make every effort to safeguard your personal data. This privacy policy is intended to inform you of what information we collect, how this information is used and what steps we take to protect this information, as well as providing you a process to update, change or delete your personal data.

By using 4Good Sites, you agree to our privacy policy. If you wish to update your personal information or any specific consent that you have provided to 4Good on any of 4Good Sites, please contact 4Good at

Privacy policy sections

What information we collect
How we use your data 
Steps we take to protect your privacy
Our GDPR update

What information we collect

We collect three (3) types of information:

  1. Personal information that you provide directly to us when you create an account with us and save items to your profile or submit information through a form based on a specific request or purpose.

  2. Data collected automatically such as tracking information, IP addresses or other data related to usage on 4Good Sites.

  3. Cookies, to help us understand what areas of 4Good Sites are most useful and interesting to our audience.

We collect some information to help customize your experience based on your previous activities on


Information you provide directly to us

Account information

At account registration, you provide personal information, such as your name, email address, and password, and you have the option to provide other information. If you create an account through a user profile (such as Facebook, or other social media sites) then your information is sent from your profile to use in accordance with our privacy policy. We also collect information on your site activity when you favorite, save or watch talks.

We collect basic information you provide when you create a account or register for a conference. It's secure, and we'll never sell it.
Conference information

When required for 4Good Conference registration, we collect and process your personal information including your name, address, telephone number and email address, and other preferences such as profile, photos, workshop and activity choices. At times, you may be asked to provide additional information, such as payment to provide under a secure conference registration process. When you provide your credit card number, it will only be shared with verified third parties who perform tasks required to complete the purchase transaction, and only the last four digits will be stored.

We need payment info to complete purchases, but we don't store credit cards except the last four digits.
Comments and other public activities

We offer you opportunities to engage in public activities on "Public activities" are any actions you take on 4Good Sites that are designed to be visible to other users -- including comments, recommendations and ratings. Your account is public by default. If you choose to engage in public activities, any personal information you upload may be read, collected or used by third parties. 

We are not responsible for any personally identifiable information you choose to submit in public forums. Information shared here may be used by others, potentially to send you unsolicited messages. If publicly posted information is not consistent with our terms of use, your content may be removed. For more information, see the Terms of Use.

Any personal information you post publicly is visible to all users. Be mindful of what you share, as we are not responsible for what happens with this information.

Non-personal data collected automatically

Tracking information for our site

This type of information relates to how many views are counted for each 4Good Talk and how many times 4Good Talks are saved or favorited. Other areas of the site automatically stores non-personal information about the sites’ usage, popularity, and positive or negative impact. We perform statistical analyses of users of the site, and their viewing and participation patterns, for product development purposes and to generally inform advertisers about the nature of our audience.

We keep track of how often our audience engages with 4Good and do not share detailed contact information with our advertisers.
Device data

We may collect non-personal information about the computer, mobile device or other device you use to access 4Good Sites, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other preferences automatically collected.

We use non-personal information to help us understand how our audience views 4Good.

Data collected with cookies

Tracking usage

We use various technologies, including Google Analytics cookies, to manage and track use of the content we provide, including:

  • standard web analytics information,

  • aggregated data about email click-through rates and video viewing,

  • data collected through HTML cookies, flash cookies, web beacons and similar technologies, and

  • demographics and other details to help us customize our sites based on your preferences.

Cookies provide a mechanism for us to understand how you use the site over time so that we can provide you the best user experience according to your expressed preferences. We do not sell this information to any third party, but may provide information to partners that assist us in updating, managing or maintaining our websites.

We use cookies to customize your experience. We do not sell data collected from cookies to any third party, but may provide information to partners to help us update and maintain our website.
Location information

We may collect and use your location data (such as your country) to provide a tailored, language-specific experience for your region, but we don’t collect any geolocation-specific data from you or your device. You can change the settings on your computer or mobile device to prevent your location data from being shared. If you wish to opt-out of tracking and cookies, please manage your privacy settings on your browser, or select other ways to turn off cookies and/or ad features.

We collect information about your location to provide you with the most localized experience possible, but never collect data from your device.

How we use your data

We use your data for limited purposes and do not sell it to any third parties. Specific uses are defined below.

Providing requested services

We may use the data to fulfill your requests for services and information. For example, using your contact information to respond to your customer service requests, or to enable registration for one of our conferences.


We use data we collect to send email newsletters, or information about conferences and 4Good events (if you have opted in for this information). We may also use the data to send you email communications, such as information about your account or updates to the site.


We may use the data to prevent illegal activities, to enforce the Terms of Use, or as otherwise required by law.


4Good connects Google Analytics client ID data with 4Good user ID data so that we can create a more personalized experience for users, even when not logged in.

Program specific uses

In addition to the uses identified above, we may use your personal information for any other purposes disclosed to you at the time we collect your data or pursuant to your consent, such as applications for various 4Good programs, nomination forms and requests submitted by users including as defined below.

4Good processes information differently depending on how a user submits the information through our 4Good Sites. For questions, please email
The Audacious Project

4Good collects and processes personal information to:

  • evaluate applications for The Audacious Project

  • communicate with all selected participants

  • work with the organizations and affiliated partners of 4Good to develop ideas and proposals related to The Audacious Project

Media request forms

4Good collects and processes personal information to:

  • evaluate all requests made via the Media Licensing Request form

  • process media requests through our organization for licensing purposes

  • collect information and data regarding our license usage, permissions and scope of requests

Podcast programming

4Good collects and processes information to:

  • evaluate the application for participating in a current or future show

  • contact a participant if they are selected

  • if they are not selected, store the information provided for a future season of the show

4Good Conference registrations

4Good collects and processes personal information to:

  • evaluate the application for attending a 4Good conference or events

  • process payment through our third party vendors that manage secure payment processing on 4Good's behalf

  • manage the information required for planning and running events, including exhibits, activities, parties and meals

  • communicate to registrants regarding notifications, newsletters, updates, and information pertaining to their application or future 4Good events

4Good Speakers

4Good collects and processes personal information to:

  • evaluate nominations for 4Good speakers

  • communicate with applicants in the event they are selected for an interview or requested further information

  • store information on file in case it is needed in the future

Our GDPR update

As of May 25, 2018, a new privacy law, the General Data Protection Regulation (“GDPR”) goes into effect. As a result, 4Good has implemented a number of updates in various areas across our organization to ensure we comply with the intent and spirit of the law.

Here is a summary of updates 4Good has implemented. We have:

  • added more details to our privacy policy with respect to how 4Good processes, stores and manages your data.

  • notified users on our 4Good Sites that we have updated our privacy policy and terms of use through a banner, in order to help our users understand the new changes.

  • added consent options where users submit their personal information to ensure they are aware and agree to submitting their information prior to completing a form.

  • updated our vendor agreements with those third parties that manage data as a data processor on our behalf, to ensure they have appropriate safeguards in place to process, manage and secure data as required.

  • implemented new disclosures on all our forms where users submit their data so that users are aware of how 4Good processes their information.

  • modified our internal processes to ensure we have a way to contact users in the event that there is a breach in data storage of your personal information.

  • created a new way for users to reach out to about any privacy issues, such as questions or requests for modifications including deactivation of any account.

As a result of GDPR, 4Good has made updates to various parts of our organization to ensure we comply with the spirit and intent of the law and enhance our privacy practices.

Steps we take to protect your privacy

To protect and prevent unauthorized access to your personal information, maintain data accuracy, prevent accidental loss, destruction, damage or theft of data, 4Good implements and maintains security and organizational measures with commercially reasonable physical, technical and administrative controls. Please note that no method of transmission over the Internet is 100% secure.

Remember, when visiting a third-party site from, we do not control the privacy policies of other parties, so please check before browsing on those sites to ensure you agree with their terms.

Children under age

We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected any personal information from a child under the age of 13 or under the age of 16 from the European Union without verifiable parental consent, we will delete it from our database as quickly as possible. If you believe that we may have collected information from a child under age, please contact us at

Changes to this privacy policy

This privacy policy may be updated from time to time, and when the policy is updated, the version date will appear at the top of this privacy policy. If we make material changes, you will be notified here for a period of 30 - 60 days based on our last update. As of July 2016, we added information to our privacy policy to define cookies and outline how we use this data to optimize our website based on your preferences, and made a change to our policy update section. As of May 2018, we added information to our privacy policy based on new requirements from GDPR, including more details pertaining to: what type of personal information 4Good collects, how 4Good uses this information and a process in which users can update their information.

Deactivating your account and managing privacy settings

You can request that your account be deactivated at any time by contacting us. When your account is deactivated, your user profile and all public activities (such as comments) will be hidden. You can also manage who can view your profile activity in the Privacy tab of your profile's account settings. To unsubscribe from our newsletters, click on the link at the bottom of a newsletter you have received, or you can manage your subscriptions from your profile. For any other changes regarding your personal data, please contact with your request and we will respond to you promptly.

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